Restaurant Marketing Kit: 40 Templates

What's Inside

40 social media templates built specifically for restaurants, cafes, bakeries, and food trucks. Complete copy, layout descriptions, and placeholder instructions for every template. Designed for Instagram (1080x1080 feed, 1080x1920 stories).

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CATEGORY 1: DAILY SPECIALS (10 Templates)

Template 1.1 — Today's Special Feature

Dimensions: 1080x1080 Layout:

• Food photo top 65% (overhead or 45-degree angle shot)
• Bottom bar: solid color (#2C2C2C dark or brand color)
• Text on bottom bar

Text Content: ` TODAY'S SPECIAL

[DISH NAME] [Short, appetizing description — 1 sentence max] Example: "Pan-seared salmon over truffle risotto with roasted asparagus and lemon butter."

$[PRICE]

Available today only. First come, first served.

[RESTAURANT NAME] [ADDRESS] | Open [HOURS] `

Font Specs: "TODAY'S SPECIAL": Playfair Display 14pt, gold (#C9A84C), letter-spacing 4px. Dish name: Playfair Display Bold 28pt, white. Description: Lato Light 14pt, #CCC. Price: Montserrat Bold 24pt, white.

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Template 1.2 — Lunch Special

Dimensions: 1080x1080 Text Content: ` LUNCH SPECIAL

Monday — Friday | 11 AM — 2 PM

[DISH 1] — $[PRICE] [DISH 2] — $[PRICE] [DISH 3] — $[PRICE]

All lunch specials include [SIDE/DRINK/DESSERT].

Beat the rush. Order ahead: [PHONE / LINK]

[RESTAURANT NAME] `

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Template 1.3 — Weekend Special

Dimensions: 1080x1080 Text Content: ` THIS WEEKEND ONLY

[DISH NAME]

[2-sentence mouth-watering description. Use sensory words: sizzling, crispy, tender, drizzled, slow-braised, house-made, wood-fired]

$[PRICE]

Friday — Sunday | While supplies last.

Reserve your table: [PHONE / LINK] [RESTAURANT NAME] `

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Template 1.4 — Happy Hour Promo

Dimensions: 1080x1080 Layout:

• Bold, fun design — neon-style text or retro vibe
• Drink/cocktail photo or illustration as focal point

Text Content: ` HAPPY HOUR

[DAY(S)] | [TIME — e.g., 4 PM — 7 PM]

DRINKS: $[X] Draft Beers $[X] House Wine $[X] Well Cocktails $[X] [SIGNATURE COCKTAIL NAME]

BITES: $[X] [APPETIZER 1] $[X] [APPETIZER 2] $[X] [APPETIZER 3]

Bring a friend. Bring two.

[RESTAURANT NAME] | [ADDRESS] `

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Template 1.5 — Chef's Pick of the Day

Dimensions: 1080x1920 (Story) Text Content: ` CHEF'S PICK

"Today I'm making [DISH NAME] because [PERSONAL REASON — e.g., 'the tomatoes from the market this morning were perfect' or 'it's my grandmother's recipe and this weather calls for it']."

— Chef [NAME]

$[PRICE] | Available until we run out.

[RESTAURANT NAME] `

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Template 1.6 — Taco Tuesday / Theme Night

Dimensions: 1080x1080 Text Content: ` [THEME NIGHT — e.g., TACO TUESDAY]

Every [DAY] at [RESTAURANT NAME]

$[X] [ITEM — e.g., Tacos] all night $[X] [DRINK — e.g., Margaritas]

Choose from:

• [OPTION 1 — e.g., Carne Asada]
• [OPTION 2 — e.g., Al Pastor]
• [OPTION 3 — e.g., Fish (beer-battered mahi)]
• [OPTION 4 — e.g., Veggie (grilled cactus + black bean)]

No reservations needed. Just show up hungry.

[ADDRESS] `

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Template 1.7 — Breakfast/Brunch Special

Dimensions: 1080x1080 Text Content: ` WEEKEND BRUNCH

Saturday & Sunday | [TIME — e.g., 9 AM — 2 PM]

FEATURES: [DISH 1] — $[PRICE] [Short description]

[DISH 2] — $[PRICE] [Short description]

[DISH 3] — $[PRICE] [Short description]

ADD: Bottomless mimosas — $[PRICE]

Walk-ins welcome. Big tables? Call ahead: [PHONE]

[RESTAURANT NAME] `

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Template 1.8 — Soup / Seasonal Special

Dimensions: 1080x1920 (Story) Text Content: ` SOUP OF THE DAY

[SOUP NAME] [Description — e.g., "Creamy roasted butternut squash with toasted pepitas and a swirl of crème fraîche."]

Cup: $[PRICE] | Bowl: $[PRICE]

Made fresh this morning. Available until it's gone.

[RESTAURANT NAME] `

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Template 1.9 — Family Meal Deal

Dimensions: 1080x1080 Text Content: ` FAMILY MEAL

Feeds [X] people | $[PRICE]

INCLUDES:

• [MAIN — e.g., Whole roasted chicken]
• [SIDE 1 — e.g., Garlic mashed potatoes]
• [SIDE 2 — e.g., Caesar salad]
• [SIDE 3 — e.g., Fresh-baked rolls]
• [DESSERT — e.g., Chocolate brownie tray]

Available for dine-in or takeout. Order by [TIME] for same-day pickup.

[PHONE] | [ONLINE ORDER LINK] [RESTAURANT NAME] `

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Template 1.10 — Late Night Menu

Dimensions: 1080x1080 Text Content: ` LATE NIGHT MENU

[TIME — e.g., 10 PM — 1 AM] | [DAYS]

When the kitchen opens back up:

[ITEM 1] — $[PRICE] [ITEM 2] — $[PRICE] [ITEM 3] — $[PRICE] [ITEM 4] — $[PRICE] [ITEM 5] — $[PRICE]

Because good food shouldn't have a curfew.

[RESTAURANT NAME] | [ADDRESS] `

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CATEGORY 2: MENU ITEM SPOTLIGHTS (10 Templates)

Template 2.1 — Hero Dish Feature

Dimensions: 1080x1080 Layout:

• Full bleed food photo (professional quality, close-up)
• Thin overlay bar at bottom with dish name and price
• Minimal text — let the food speak

Text Content: ` [DISH NAME]

[One-line poetic de